Trulia Purchases Market Leader

Trulia Purchases Market Leader

Real Estate search engine Trulia has announced that it will acquire CRM provider Market Leader for around $355 Million. Trulia has approximately 46,000 “premium subscribers” which is more than its biggest competitor Zillow.

Announcing the news on its blog, Trulia CEO Pete Flint said:

We are very excited to announce that Trulia has entered into a definitive agreement to acquire Market Leader, Inc. (NASDAQ: LEDR, “Market Leader”), a provider of Software as a Service (SaaS)-based software that helps agents generate, manage, engage and market to their contacts and provides enterprise tools for franchisors and brokerages to route leads, evaluate lead efficacy, manage agent performance, and track consumer trends. This transformative deal aims to deliver unprecedented functionality and create more value for franchisors, brokerages, agents and consumers.

Please click here to see the full press release.

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