Best Buy rolls out fitness products nationwide

Best Buy rolls out fitness products nationwide

Best Buy Co. Inc. said Friday that it’s rolled out health and fitness devices to about 600 Best Buy stores across the country, as well as online at Bestbuy.com.

Richfield-based Best Buy (NYSE:BBY) has been offering the products at 40 stores for the past year as part of a pilot program.

The health and fitness devices include heart rate monitoring watches, pedometers, special MP3 players, earbuds, headphones, yoga mats, scales and blood pressure monitors. Product manufacturers include Gaiam, GoFit, H2O Audio, MIO, Polar, Sportline and Yurbuds.

“We were encouraged by the enthusiastic response we saw from our customers during the initial pilot of these health and fitness products,” Chris Koller, vice president of the Portable Electronics Solutions Group at Best Buy, said in a news release.

Stores selling the health and fitness products are featuring them in a 30-foot-long in-store health and fitness presentation area.

The foray into health- and fitness-related devices is another example of Best Buy’s experimentation of its product mix — it’s previously added sections for musical instruments, for example. Meanwhile, some of its standard offerings, like flat-screen TVs, saw declines in the past quarter.

Read more: Best Buy rolls out fitness products nationwide | Minneapolis / St. Paul Business Journal

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