Trends in marketing for commercial real estate firms indicate that companies have moved beyond basic social media outlets to reach audiences. In the age of technology, online interaction has become essential.
“Our industry has definitely joined in strategically implementing social media into our marketing plans,” said Ilene Jablonski, vice president of marketing of the multi-billion dollar, publicly held office REIT, Mack-Cali Realty Corp. in, Edison, NJ.
“Over the past few years we’ve extended our influence not only to Linkedin and expanded our presence to include Twitter, Facebook, and Foursquare, alongside other platforms,” Jablonski said. “It is important as a business to stay relevant and provide useful content to our audience on a consistent basis.”
In addition, social media outlets have been growing incredibility. Just this week, the U.S. Securities & Exchange Commission gave the OK for companies to utilize media streams and other forms of communication as outlets to announce information to investors. This indicates that social media has stepped into the territory of traditional media.
Justin Segal is the COO of Boxer Management Corp., a privately held firm in Houston, TX. Segal says that his firm’s social media presence is dictated by SEO parameters.
As a result of ongoing changes in social media interactions, Segal says the line between technology and marketing are becoming skewed. At this point, he says, they are “virtually indistinguishable.” As technology develops and people interact online more and more, the need for marketing technologies is growing.
Social media has even helped many expand their business networks. Barbi Reuter, principal of Cuchman & Wakefield in Tucson, AZ adopted a social media strategy early on. Through social media, Reuter says she has been able to expand her network, which is good for business. These outlets are allowing commercial real estate firms to get their names out there.
Source: CoStar